If you are a small business owner, you can easily make some extra money by taking advantage of advertising online with solo ads. You can use your website/blog to increase your revenue by selling ad space to other businesses that appeal to your client base. On the other hand, you can also use advertising services that are run by social media and search engines where you only pay when your ad is clicked. When it comes to these ads, they target clients by location and keyword searches. Finally, you also have the option to create free advertising for your company through news releases and by placing articles on targeted information/news sites.
The easiest way to start making money through online advertising is by signing up with a company as an affiliate. You allow them to place ads on your blog/website and then you earn money when a client clicks through. Some of the major players in this arena are Commission Junction, Google Adsense, and LinkShare. The ads that appear through these companies are tailored to match your content. You earn money each time someone clicks on the ad. You can choose the size and number of ads that are placed on your site. When you post regularly, you will be able to build your audience and therefore make more money through affiliate advertising.
In addition, you can use social media sites to advertise. You can reach a targeted audience for as little as $5/day. By placing ads on these sites, you have the chance to add to your existing strategies, such as adding email subscribers to your list or drawing traffic to your website. You may also want to consider setting up a Facebook page, Twitter feed, Pinterest board, or Instagram account for your business. This way, when a client “likes” or “shares” your content, their friends see it- so you have the potential to draw more clients.
Two of the biggest online advertising options for solo ads are Microsoft AdCenter or Google Adwords. You should be aware that Google actually has the bigger share of the market- about 65 percent. You create ads that are focused on selling your products/services, and choose the keywords. Then, customers are targeted by their location- and you can decide how much you will pay each time a person clicks on your ad as well as how much you are willing to pay each day for your ads. Each time someone clicks on your ad there is the potential to sell directly to them- so you make money.